The collaboration between Iconia and Longines goes back more than 20 years. Their latest project is to completely rethink the concept of Longines boutiques around the world, encouraging the discovery of the brand, its identity and its products. The pillars of the brand run through the Longines Residence: elegance, performance and tradition. The interior atmosphere is comfortable and intimate, supported by a skilful play of lights and the use of brushed aluminium. The desire for storytelling is confirmed by the presence of decorative objects specific to the home. On the street side, the illuminated logo floats above a specific blue arch. Several Longines residences have already opened their doors. Some 300 are involved…
