In a shared 200-square-meter space housing two unique brand identities, maintaining harmony was essential. Our task was to guarantee a seamless flow and comfortable navigation within the area. To achieve this, we designed a central capsule to showcase the brand’s historical pieces and the highlight of the booth, seven videos called: Our Watches Do The Talking.
At each side of the space, comfortable lounges were crafted to create an inviting atmosphere for the visitors. Our main focus was carefully researching materials and forms. On one hand, H. Moser embraced the charm of sapphire blue and its different shades, while Hautlence embraced anthracite brown tones and a digital aesthetic.
