For Watches & Wonders, Iconia Group conceived the Hautlence booth as a compact yet distinctive 40 sqm space designed to stand out within the « Carré des Horlogers ».
Rooted in a contemporary design approach, the project blends modern, architectural furniture with a curated selection of wall artworks chosen in collaboration with Berlin-based curator and gallerist René Schmidt.
Echoing Hautlence’s DNA – Architectural Design & Unconventional Watchmaking – the environment plays with structure, composition and rhythm, creating a dialogue between horological innovation and artistic expression.
A dominant green palette, inspired by the latest novelties, shapes a vibrant space identity. This bold chromatic choice reinforces the brand’s presence and allows the stand to “pop up” among surrounding maisons.
Designed to evoke a “feel good / feel at home” atmosphere, the booth balances sophistication with comfort, inviting visitors into an intimate yet striking setting where design, art and watchmaking converge.
